The Importance of a Content Calendar
Have you ever thought that you and/or your organization doesn’t have time to “create content.” Perhaps you have pondered what to write and communicate and came up blank. Do you have a lot…
Applying Godin’s Concept of Otaku to Business
Seth Godin’s The Purple Cow introduced a remarkable concept called Otaku. According to Seth Godin, “an otaku is more than a hobby but less than an obsession.” When I have conversations with CEOs of…
Our Seven Degrees Annual Reading List
As the days become shorter and the 23rd of September approaches, we challenge you to take a few hours to yourself to accomplish summer reading. While “All That Is” by James Salter,…
Book Review: You are a Badass
Sometimes it takes 20 years to find a life-changing book. In my case, it was at my 20-year high school reunion that Kristy Wexler, fitness guru and official Badass, suggested I read: You…
Press Release: Seven Degrees Communications Supports the 9th Annual Kristen Bednar Memorial Surf Camp
Woodbridge, NJ – August 6, 2015 – Marketing Consulting Firm Seven Degrees Communications is proud to announce the sponsorship of Special Citizen’s 9th Annual Kristen Bednar Memorial Surf Camp for Children with Autism (Surf…
Website Audits for SEO Success
We work a lot with the accounting industry and know that many people cringe when they hear the “A” word. Why do business owners alike dread when the auditors show up? Well, it…
Being Conversational, Not Contentsational
Using Twitter as a Relationship Building Tool Several months back I came across a tweet that read, “Another morning of marketing jargon,” this stuck with me. At Seven Degrees we work with clients…
Lessons from Being Named Volunteer of the Year.
As someone who works with membership organizations, I am a huge proponent of volunteerism. Understanding that people are the lifeblood of associations and charitable organizations, volunteering is what makes them run and…
Seven Degrees to a Perfect Pairing: Infographic
Connections are everywhere— on Twitter, sitting beside you on the train, at the receptionist desk at your local gym— close your eyes and reflect on the last connection you have made. How can you…
What’s the Worst That Can Happen?
The first sentence that I ever uttered was “Ez a boog.” Growing up in Florida being afraid of insects (and snakes) could be problematic, but I was. And I still am. In college, I…
Reflections on Entrepreneurship: 4 Years Without a Parachute
I am one of those people who has a great appreciation for significant dates. I love birthdays and anniversaries. Today is one of those dates. Today, on June 1st, I celebrate four years…
Live Streaming and Events: Top Five Predictions of Event Influencers
According to The Guardian, ESPN SportsZone was responsible for streaming the first live radio broadcast on September 5th,1995 of a baseball game between Seattle Mariners and New York Yankees with the help of the…
Lighting a Spark
Many years ago I wrote a blog post about the Katy Perry song, Firework. The post was actually about building relationships and I realize now that it reflects a lot of the themes…
What’s Trending in a Digital World
Facebook launched in 2004, Twitter took off in 2006, and Bitcoin erupted in 2009. In our world of evolving innovation, Social Media Week acts as the leading hub to inform social media enthusiasts,…