Association Management

How We Serve Associations

Having worked with associations for nearly two decades, we understand the challenges that they face. We know that sometimes an entire year’s revenue is based on the success of the annual meeting. We know that sometimes committees have very different ideas than association management. We know that in today’s changing world of technology, associations and their members can have a hard time figuring out what technology is right for members today and tomorrow. Let us be an extension of your team as you navigate the challenges of running a modern association.

Association Services

Like everything that we do, we take a strategic approach. We ask Why. A lot. And then, based on the response that we receive, we offer solutions. Our services to associations include:

CSR & Social Change

Corporate social responsibility (CSR) is a self-regulating business model that helps organizations be socially accountable — to itself, its stakeholders, and the public. CSR touches on several aspects of society including economic, social, and environmental. CSR is a business strategy that involves employees, vendors, customers, members, and the community in which they operate. CSR may impact purchasing decisions, manufacturing practices, employment policies, philanthropic endeavors, and more.

In today’s marketplace, CSR is not optional. Study after study shows that corporate citizenship contributes to customer buying decisions and is an expectation of the Millennial and Gen-Z workforce. However, to many businesses and associations, it’s a challenge. Common obstacles include:

No Time or Budget
Choosing a cause or charity?
Senior-level Buy-in
Lack of Understanding of options

How We Help Associations and Events?

Associations and events are in a unique position to bring people together in ways that no other force does. People meet to discuss and solve challenges that impact their businesses. While these smart, motivated individuals are thinking and in problem-solving mode, they have the opportunity to brainstorm ideas that can make a meaningful difference to a charity, for a community, and for society as a whole. We will work with you to identify how, when and what CSR looks like and how you can use the power of people to create change.

CSR Strategies and Planning
Charity and Cause Identification
Educational Sessions on the Importance of CSR
CSR + Event Integration
CSR Session Facilitation

Event Engagement Strategy

In today’s interactive world, participants expect more from the events they attend. As organizers, it is essential to understand various learning styles and what keeps people engaged before, during and after the event they are attending.

We create event engagement plans and help you implement them to give participants the best experience possible and to help you meet your event goals. Our approach is designed to drive attendance, create buzz and leave attendees wanting more using a mix of classic methods combined with new media and technology. From advice, to strategy to full-scale event design, we can assist you in creating rock star meetings, conference, concerts or even festivals.

Strategic Facilitation

Planning the future of your association is no easy feat. Whether you are doing long-term planning or working through the details of a new initiative, having an outside perspective can make the process easier.

Our facilitation services allow you to be an active part of the process while we ask the hard questions and help dig into the issues to uncover obstacles and pave the way for success.

Focus Groups

We all get close to our organization and see things through a certain lens. Sometimes we discover that our perception of our organization and its products and services do not quite match up to the views of clients, prospects, and members.

Conducting a focus group is an excellent way to assess your market standing and discover opportunities. We facilitate focus groups and help you analyze and act on the results. If required, in addition to simply running the discussion, we coordinate all aspects for you including venue selection, compensation, and attendee selection.

Keynote Presentations & Workshops

Conference Orientations

This is NOT YOUR MAMA’S ORIENTATION…Do you want your conference attendees to get the most out of your event? Do you have a multitude of educational sessions, exhibitors, networking, and special events? Have you ever heard someone say that they wish they had known about a certain tour or that they missed a dynamic speaker?

This conference orientation is designed to help attendees navigate the meeting, convention, or exposition so that they don’t miss a thing. But, don’t be confused. This is NOT your Mamma’s Orientation. We take a unique approach to this approximately two-hour session through interactivity and actual tours.

What our services include:

A unique handout that guides attendees through writing their story and goal setting for the event
Pre-event coordination and onsite facilitation of the session
Networking activity during the session
Interactive, game-like tour of the event
Marketing verbiage for promotional purposes
Social media promotion of the session (blog, video, etc)

Creative Sponsorship Design

Event Marketing

Social Tech Clinics

With technology changing so quickly, a Social Tech Clinic can help the attendees understand and get the most out of these new tools. We provide attendees with hands-on guidance to using all types of technologies in a no-fear approach (complete with lab coats and all!). With this program that is similar to the support seen at the highly popular Apple Store Genius Bars, we address common attendee questions, such as:

“How do I download the conference app?”
“How can I get my iPad to____________?”
“My phone won’t connect to the wifi”
“Who are the technology exhibitors at this show?”
“How do I find out what other attendees are saying on Twitter?”
“How can I use social media to build my business?”

No question is too small for us to answer and we give event participants the tools they need to get the most out of the latest technology around, potentially including lessons on how to use sponsored mobile apps at the event or other sponsored technologies, driving returns for those sponsors.

In addition to the hands-on, Q&A format, we can also deliver tech tours of the tradeshow floor, featured vendors or tech in use at the event. It’s a great way to have tech questions answered as well as learn about new products in a non-salesy, non-intimidating and neutral way. It can also be an additional revenue opportunity.

Our staff is trained in the latest in technology and is professionally dressed in white lab coats that include a patch with your conference logo.