Being Intentional.
I’m here this week in Minneapolis for EventCamp Twin Cities. I’m very excited to be here and so impressed with the amazing work that the team here is doing to make this an…
Flattery My Tuchus: It’s Stealing.
Charles Caleb Colton, an eccentric English writer once said that “imitation is the sincerest form of flattery.” Well let me tell you, I have seen a ton of flattery going on in the…
Creative Cocktails, QR Codes and Conferences.
Let’s face it, events often include and count on adult beverages to add to some of the “wow factor” that attendees seek and planners hope to achieve. While it may not always be…
The fiction of a good conference.
Caught in my usual post-conference blues (here’s my fun little post about how to cope) after a joyful, fulfilling and invigorating four days at the annual World Education Congress of Meeting Professionals International,…
Not All Marketing is Created Equal.
I think that I have finally figured out the secret to marketing. Ready? OK, here it is: Not all marketing is created equal. Yes, that’s right, the way that you market tires is…
A Good Social Network.
Dear Facebook, Twitter, LinkedIn, Google, FourSquare and anyone else dabbling or fully-invested in the social technology game. Listen Up! My iPhone is now out of space because I have too many apps. I’m…
You Know You Hired the Wrong Social Media Expert When…
In the last few weeks I have heard some horror stories from companies who hired a social media maven gone bad. I thought it would be fun to poke fun at some of…
Choosing A Webinar Service Provider
Webinars. They are seminars online. Or at least that’s an easy way to describe them. They are great marketing tools and a great way to provide education and training. I have produced many…
Google + and Redefining Friendship.
If you have ever read my blog or heard me speak, you probably already know that I am very much in favor of using social network to develop personal relationships with business contacts.…
Social Media Marketing Experts and Niches.
Last week while watching Julia Roberts travel all around the world based on the advice of a guru in the movie, Eat, Pray, Love, I couldn’t help but smile to myself. Guru. It’s…
Twitter: Three Years Later
I am pretty good at remembering dates so it seems logical that I would remember my three-year Twitterversary. I can’t remember how I first found Twitter, although I am pretty sure that I…
JLev: Unplugged
For those who know me well, you may know that one of my nicknames in JLev. Those who call me that do it with affection. Hence, my blog post title. The unplugged part…
Co-Location, Combination and Inconjunction With: The Future of Events?
This week the #Eventprofs twitter chat discussed the good, bad and ugly of co-location of events. There were mixed feelings on the topic, and a number of definitions shared. In the last six…
Seven Benefits of Mobile Apps for Events
Last week I had the pleasure of moderating a panel with some of the best thought leaders when it comes to Mobile Applications and Technology for Events. Panelists at PCMA’s Education Conference included…