7 Degrees Blog

The Seven Degrees Blog is our way to share our thoughts on business, life, and of course, marketing, events and technology. Our goal is to educate, engage and inspire. We look forward to sharing ideas with our readers and hearing your feedback.

Reviewing Your Social Media and Business Development Goals.

November 21, 2011

“You are never too old to set another goal or to dream a new dream.” – C.S. Lewis Can you believe it? In the U.S., we are getting ready to celebrate Thanksgiving and…

Shakin’ Events Up: Are Attendees Ready?

November 18, 2011

I have a confession.  I hate sitting in conference educational sessions. Well not all sessions. Mostly I don’t like the sessions where there is a presenter droning on for an hour. I tune…

Beta is Not an Excuse to Make a Poor Product: Lessons Learned from Google+

November 8, 2011

This week Google rolled out pages for Google+. A mad rush to register pages has been happening since the announcement. However, as soon as social media enthusiasts began creating pages they noticed major…

Measuring Business Instead of Klout.

October 27, 2011

Klout is an online tool for measuring social influence. It measures how many people you reach through your online, social media driven communications. In the last week, Klout made a few changes to…

wandering Aimlessly: key to Innovation?

October 24, 2011

When I was a kid, my older brother used to have this die hard aversion to starting the car unless we knew precisely where we were headed. We always joked about his phobia…

How to Use Google Alerts.

October 13, 2011

If you are using Google Alerts already then you can stop reading. Congratulations. You have discovered the easiest and cheapest (it’s free) social media monitoring tool around.   If you aren’t using it, you…

You Are They.

October 12, 2011

I started to write this post several days ago and paused.  When Pam Atherton asked me for a thought on business during my interview last week on A Closer Look, I told her…

What’s Your Karmic Footprint?

October 5, 2011

This week, as I was visiting with friends, while someone was describing their carbon footprint, it sounded like” karmic footprint.” Wow, what a concept, I thought. How exactly does one determine what their…

iPhone 4s features that will matter to #eventprofs.

October 5, 2011

As you probably already heard, today was the much-awaited announcement from Apple about the release of their newest phone. I know that at my way-geeked-out-house last night, my husband and I spent most…

How to Create an Experience on the Fly.

October 1, 2011

Today was an interesting day.  After a great few days in Big Sky, MT,  it was time to head back to the East Coast.  After sitting at Bozeman airport with my friends, who…

A Friend for All Seasons.

September 30, 2011

I’m sitting in here Big Sky, Montana at the beautiful home of Kelly McDonald celebrating her big 5-0 with a new friend, Pam Atherton.  I was introduced to Kelly through our mutual friend,…

Great Conference Calls and Why Yours Isn’t.

September 27, 2011

Last week I was on a call of an informal group of social media leaders. The purpose of the call was to exchange best practices and share ideas on the industry and how…

What If We Did It This Way…

September 23, 2011

This week Midori and I attended the Mashable Social Good Summit, in partnership with The UN Foundation. The conference, which was held at the 92nd Street Y, focused on how leveraging technology can…

Making Changes.

September 22, 2011

Yesterday I walked into the Walgreens across from my house and it was different. The paper towels were on the complete other side from where I was used to finding them. So was…