7 Degrees Blog

The Seven Degrees Blog is our way to share our thoughts on business, life, and of course, marketing, events and technology. Our goal is to educate, engage and inspire. We look forward to sharing ideas with our readers and hearing your feedback.

One Day at a Time: Building Your Social Media Knowledge Base

February 24, 2010

As meeting planners and associations (and the rest of the world) continue to learn about social media, many people are looking for cookie-cutter solutions. They want to attend a webinar and leave knowing exactly what they need to do to implement social media.

Making History, Unconference Style

February 7, 2010

Growing up, the best part of my childhood was the time that I spent at summer camp. Camp allowed me to be myself. Camp was informal, a refreshing break from the structured learning during the school year. Camp left me with lifelong friends and lessons that I will never forget. From camp fires to swimming lesson to late-night talks after it was “lights out,” camp left me with memories that will stay with me forever. As an adult, I have often longed for that type of camaraderie and environment.

Event Camp 2010: This is Our Story

January 16, 2010

In mid-2009, Christina Costerasked if anyone involved in the Twitter group, #Eventprofs, was interested in producing an unconference for event professionals. With a lack of low-cost meetings for the meetings industry, I jumped at the idea. After several planning calls with Christina, Jeff Hurt, Mike McAllen and Mike McCurry, Event Camp 2010 was born.

Social Media and the First-time Attendee

January 14, 2010

I recently attended the PCMA Convening Leaders conference in Dallas, TX. I was a first time attendee, but I was not your average first-timer.

Changing the Game Forever

January 12, 2010

Note: This post originally appeared in a free eBook published by Ready2Spark. Download the book here. Companies and associations spend a lot of time, money and effort planning events. Back in the day,…

The Evolution of Holiday Cards

December 20, 2009

I believe in sending paper holiday cards. Yes, me. I send dozens and dozens of emails everyday. I instant message with my closest of friends. I text business associates. However, when it comes to sending holiday greetings, I send a card.

Collaborating About Social Media At Future Events

December 1, 2009

In part four of a collaborative blog post on McCurry’s Corner, the team discussed where social media fits into future events.

2010: A Group Discussion

November 25, 2009

McCurry’s Corner continues the discussion that was started on Google Wave. This time the team of experts addressed the question “What Priority Should Event Professionals Focus on in 2010?”

Collaborating Through Google Wave

November 24, 2009

Mike McCurry posted a ground-breaking blog post this week after collaborating on Google Wave with a number of leaders in the events industry, including myself.

No Time For Social Media?

November 8, 2009

It was brought to my attention that it has been some time since my last post. Why? Well, it is because I have been busy. Is that an excuse? No. It’s not. How can I encourage people to use social media and be a slacker myself?

One Size Fits None

October 23, 2009

Yesterday I have the honor of being at panelist at the Fair Media Council’s Connection Day on the topic of Twitter. After I, and the other distinguished panelists, shared our experiences and strong belief in the power of Twitter, Richard Kessel, CEO of the New York Power Authority and our moderator, commented that he still preferred human-to-human interaction via phone or in person.

Morning Routine 2.0

October 19, 2009

What is the first thing you do in the morning? In the old days, I would wake, brush my teeth, shower and then eventually check email, voicemail and begin my day. Things are…

Do As I Say, Not As I Do

October 18, 2009

As a marketer and business consultant, it is always easy to tell people what to do. You need to blog. You need to tweet. Did you send follow-up notes to new people that you met? It’s so much easier to do these things for other people as a consultant then it is to do them for yourself.

In the Beginning…

October 18, 2009

This is my first post on my new website. Like many websites, I hoped to launch this months ago. But, as we all know, life gets in the way. So here I am. Please don’t hold that against me.