Speaking on The Side: A Book Review.
Full Disclosure. Jeff Greene is a friend and someone who helped me launch Seven Degrees back in 2009. That said, my review of his book could be biased. You should read it…
Connecting with Clients During the Holidays.
It’s that time of year. Time to send out the holiday cards and juggle the many social gatherings that take place in December. Personally, I send custom holiday cards to an extensive list…
Take Time to Work on Your Business.
I try really hard to practice what I preach. Walk the talk. Do as I say. Insert cliche of your liking. So when I give people advice, I try and take it myself.…
Social Media is a Part of Your Marketing Plan
Raise your hand if you have a marketing plan and social media plan. It’s OK, you are not alone. I have spent a lot of time lately chatting with people who are still…
Why Interns are a Win-Win
When I was in college I interned at a PR/Advertising agency who focused on the hospitality market. I worked on radio promotions and FAM tours. This experience helped me to get my first…
What Netflix and Meetings Have in Common.
Last night I finished watching the Netflix original series, House of Cards starring Kevin Spacey which is a show about dirty Washington politics. It’s a bit addicting especially for a Kevin Spacey fan.…
Blog Topic Ideas Happen Everywhere.
Needless to say, I have been a slacker when it comes to blogging. I have no real good reason. If I were speaking to one of my coaching clients and they weren’t blogging…
Seven Ideas for Creating a Social CRM Program.
This week I led a discussion for the Association for Accounting Marketing (AAM) on the topic of Social CRM. Having worked with accounting firm marketers and having been one myself, I know that…
Why I Love the Band Train: Lessons in Engagement
Three summers ago I saw Train for the first time when they opened for John Mayer. I was familiar with the band and have very clear memories of loudly singing their 1998 hit,…
Personalization: General Manager Edition
Midori and I recently had the honor of facilitating several event technology sessions at Experient’s E4 conference. It just happened to be located at the Sheraton Waikiki in beautiful Hawaii. Upon arrival…
Creating Special Moments Through Social Listening
Last week I attended ASAE’s Annual Meeting in Dallas, TX. This meeting brought about 6000 associations executives to this conference which had events in multiple venues around Dallas. While I was participating in…
WEC For Me: Not Your Mama’s Orientation
It’s Day Two of Meeting Professionals International’s (MPI) World Education Congress in St. Louis. The event is off to a great start with an amazing Opening Party at Busch Stadium. The…
Four Years on Twitter: How It’s Changed Me and My Life
Well here it is again, July 9th. The day, when four years ago, I embarked on a journey that would take me to places that I never dreamed of. It seems sort of…
I’d Like To Introduce You To…
How many times have you heard those words? I’d like to introduce to you so-and-so. I say them on a weekly, if not daily, basis. I introduce colleagues who I believe would benefit…