7 Degrees Blog

The Seven Degrees Blog is our way to share our thoughts on business, life, and of course, marketing, events and technology. Our goal is to educate, engage and inspire. We look forward to sharing ideas with our readers and hearing your feedback.

How Not to Appreciate Customers.

April 19, 2012

I have been going to the same gym for two years.  The gym is privately-owned and not part of a national chain. When I first moved into my condo over eight years ago,…

Filling Your Basket With Good Karma

April 6, 2012

Yesterday, I saw a post from a friend who needed some good vibes sent his way. The funny thing about this friend is that I was introduced to him through another mutual friend…

Ide(as) of March. How Not To Be A Brutus.

March 15, 2012

March 15. The infamous Ides of March when Brutus murdered Caesar. The day known for betrayal. Yes, I read the play in high school (yeah I also saw the George Clooney/Ryan Gosling movie…

It’s A Small, Small World: Building Relationships Without Borders.

March 12, 2012

This is my first post in several weeks traveling so forgive me if I am a bit rusty. Two weeks ago, after a quick stop to speak about Creative Sponsorships at Event Solutions…

Your Time Is Valuable. An Easy Way to Charge For It.

February 21, 2012

Can I pick your brain for a few minutes? I’d love to buy you a cup of coffee and get your opinion on something. Would you mind showing me how to use FacebookTwitterLinkedIn?…

Meeting Interrupted? Communicating Why We Use Technology.

February 20, 2012

Last week, while I was sitting and waiting for a flight, I noticed the laptop of the woman sitting next to me. On the front of it (so that onlookers could see) was…

Social Media and #TheGrammys

February 13, 2012

Often, when we speak to clients, they want solid examples of how social media and events work together. Last night, The Grammys provided an excellent case study of how audiences interact with each…

Put Social Media Down and Meet People.

February 3, 2012

I just got home from lunch with my friend Jeff who I met through…social media. Jeff connected with me several months ago through an industry hashtag and suggested that we meet. Actually, he…

Using Pinterest for Events

January 30, 2012

Warning: Pinterest is addictive. Pinterest is the latest social networking site to become mainstream.  Similar to a bulletin board which you might have hanging at home or in the office, Pinterest allows you…

Super Bowl Your Event Marketing Efforts.

January 25, 2012

Here in New Jersey, there is a a lot of excitement in the air as The Giants prepare for SuperBowl XLVI. Other than some debate about whether they are the New York Giants…

How Will You Use Mobile in 2012?

January 23, 2012

Can you believe that we are already three weeks into 2012? It seems like just yesterday that we were ringing in the new year. Midori and I have already been busy speaking about…

Baby Steps to Change

January 18, 2012

Last weekend I was invited to an ice skating birthday party – for  31 year old.  I had not skated since I was about ten and even then it wasn’t pretty. However, I…

Apps I Learned to Love in 2011

December 29, 2011

If you are like me and are trying to get some work done before the new year begins, you are having a little trouble focusing. There is something about the week between Christmas…

Living Intentionally.

December 27, 2011

I’ve written several posts on setting goals and being intentional. I found this post by Andrew Miller and it really resonated with me. In fact, I liked it so much that I wanted…