Super Bowl Your Event Marketing Efforts.
Here in New Jersey, there is a a lot of excitement in the air as The Giants prepare for SuperBowl XLVI. Other than some debate about whether they are the New York Giants…
How Will You Use Mobile in 2012?
Can you believe that we are already three weeks into 2012? It seems like just yesterday that we were ringing in the new year. Midori and I have already been busy speaking about…
Baby Steps to Change
Last weekend I was invited to an ice skating birthday party – for 31 year old. I had not skated since I was about ten and even then it wasn’t pretty. However, I…
Apps I Learned to Love in 2011
If you are like me and are trying to get some work done before the new year begins, you are having a little trouble focusing. There is something about the week between Christmas…
Living Intentionally.
I’ve written several posts on setting goals and being intentional. I found this post by Andrew Miller and it really resonated with me. In fact, I liked it so much that I wanted…
Holiday E-Cards Are Lazy. But You Don’t Have To Be.
This isn’t my first post on this topic, but every year, I receive electronic holiday greetings and they piss me off and if you know me, I’m a stupidly positive person. So, if…
Doing diversity at your conference. A message to #eventprofs.
Today I read a blog that really struck home. Many of you probably know that in addition to my Sr Tech role at 7D, I’m also the co-founder of an audiovisual staging business.…
Interviewing Conference Speakers Via Skype
Hiring speakers for meetings and conventions can be expensive. Good speakers cost good money. As a professional speaker, I understand that it’s important to pay speakers what they are worth as their time…
Goodwill, Nice Stories and a New Blog.
I have been sharing a lot of “softer” stories on this blog, yet I have a lot of stories that don’t have a direct business purpose. Some of these are customer service stories.…
Committees and How to Make Them Not Work.
This week Midori and I had the honor of facilitating a meeting for a group of association education directors. One of their challenges is getting feedback from committees. This problem is not unique…
Dancing in Parking Lots.
Warning, this post is very random in nature. My friend Melissa introduces me to people saying “This is Jessica, she is social media.” Clearly, I am not social media, but it’s nice to…
‘Tis the Season to Provide Great Service
If you are like me, you do most of your holiday shopping (or any shopping) online. I avoid brick-n-mortar stores like the plague. This week I need to pick up a few things…
Where to Find Content To Share With Your Community.
One of the things that I hear from people who are hesitant to use social media is that they don’t have anything to say. Usually the people who say this are really smart…
Coupons as Gifts are Not Cool.
Every morning I open my Gmail account to at least 25 emails from companies who I have purchased from. I sometimes unsubscribe to control my inbox, but there are a few companies that…