7 Degrees Blog

The Seven Degrees Blog is our way to share our thoughts on business, life, and of course, marketing, events and technology. Our goal is to educate, engage and inspire. We look forward to sharing ideas with our readers and hearing your feedback.

Holiday E-Cards Are Lazy. But You Don’t Have To Be.

December 23, 2011

This isn’t my first post on this topic, but every year,  I receive electronic holiday greetings and they piss me off and if you know me, I’m a stupidly positive person. So, if…

Doing diversity at your conference. A message to #eventprofs.

December 22, 2011

Today I read a blog that really struck home. Many of you probably know that in addition to my Sr Tech role at 7D, I’m also the co-founder of an audiovisual staging business.…

Interviewing Conference Speakers Via Skype

December 19, 2011

Hiring speakers for meetings and conventions can be expensive. Good speakers cost good money.  As a professional speaker, I understand that it’s important to pay speakers what they are worth as their time…

Goodwill, Nice Stories and a New Blog.

December 16, 2011

I have been sharing a lot of “softer” stories on this blog, yet I have a lot of stories that don’t have a direct business purpose. Some of these are customer service stories.…

Committees and How to Make Them Not Work.

December 9, 2011

This week Midori and I had the honor of facilitating a meeting for a group of association education directors.  One of their challenges is getting feedback from committees. This problem is not unique…

Dancing in Parking Lots.

December 2, 2011

Warning, this post is very random in nature. My friend Melissa introduces me to people saying “This is Jessica, she is social media.” Clearly, I am not social media, but it’s nice to…

‘Tis the Season to Provide Great Service

December 1, 2011

If you are like me, you do most of your holiday shopping (or any shopping) online. I avoid brick-n-mortar stores like the plague. This week I need to pick up a few things…

Where to Find Content To Share With Your Community.

November 28, 2011

One of the things that I hear from people who are hesitant to use social media is that they don’t have anything to say. Usually the people who say this are really smart…

Coupons as Gifts are Not Cool.

November 27, 2011

Every morning I open my Gmail account to at least 25 emails from companies who I have purchased from. I sometimes unsubscribe to control my inbox, but there are a few companies that…

Thanksgiving 2.0

November 25, 2011

Yesterday I was blessed to spend the day doing what I love.  Cooking, entertaining and spending time with friends.  With family spread out in other parts of the country and the world, I…

Decidedly NOT Out-of-the-Office: Midori and Jessica hard at work!

November 23, 2011

Well, Thanksgiving is upon us and Jessica has been writing a couple of really nice inspirational posts this week. However, we have mostly had our nose to the grindstone (I guess that’s a…

What’s Your Land Down Under?

November 22, 2011

Today, my little sister Tiffany is doing something that most people wouldn’t have the guts to do. She is moving 10,355 miles from New York to Melbourne, Australia. The story goes that she…

Reviewing Your Social Media and Business Development Goals.

November 21, 2011

“You are never too old to set another goal or to dream a new dream.” – C.S. Lewis Can you believe it? In the U.S., we are getting ready to celebrate Thanksgiving and…

Shakin’ Events Up: Are Attendees Ready?

November 18, 2011

I have a confession.  I hate sitting in conference educational sessions. Well not all sessions. Mostly I don’t like the sessions where there is a presenter droning on for an hour. I tune…