social networking

Why Using Social Media is Like Going to the Gym.

March 4, 2011

Yesterday I had lunch with a friend who has been struggling with social media buy-in. She is getting a lot of resistance in her company and upper management doesn’t see the value. As I thought about techniques that she could use to convince her company that social media is not the devil, it occurred to…

I Always Feel Like Somebody’s Watching Me…

May 23, 2010

For those of us that live in a social media-driven world, we might feel like Rockwell in the 1984 hit, Somebody’s Watching Me. Between status updates on Facebook, check-ins on Foursquare and Gowalla and location-based tweets, our lives are everywhere.