Jessica Levin, MBA, CMP, CAE has been named one of New Jersey’s 2016 Best 50 Women in Business. The award program, produced by NJBIZ, New Jersey’s premier business news publication, is presented by Wells Fargo and sponsored by WithumSmith+Brown, PC, Cancer Treatment Centers of America, Comcast Business and FGV Media. The Best 50 Women in Business…
Developing your company Facebook page took time. It took time to develop a fanbase of thousands of quality and targeted individuals. While you regularly reach your Facebook Fans through the page, it can also be useful to drive them to other platforms that you share content on. You tell your company’s story through authentic images…
Have you ever thought that you and/or your organization doesn’t have time to “create content.” Perhaps you have pondered what to write and communicate and came up blank. Do you have a lot of ideas, but fall short on implementation? In order for any content marketing strategy to be successful, creating a content calendar is a…
Seth Godin’s The Purple Cow introduced a remarkable concept called Otaku. According to Seth Godin, “an otaku is more than a hobby but less than an obsession.” When I have conversations with CEOs of startups and hear why they are passionate about the product or service they market, this concept comes to mind. When I read…
As the days become shorter and the 23rd of September approaches, we challenge you to take a few hours to yourself to accomplish summer reading. While “All That Is” by James Salter, “All The Light We Cannot See” by Anthony Doerr, and “The Sixth Extinction” by Elizabeth Kolbert are the top three books on…