Yesterday I had lunch with a friend who has been struggling with social media buy-in. She is getting a lot of resistance in her company and upper management doesn’t see the value. As I thought about techniques that she could use to convince her company that social media is not the devil, it occurred to…
This post originally appeared in an E-book, whats-next-in-events-free-ebook that was produced by Ready2Spark. Read the book if you have time. It has some great insight from some amazing thought leaders. New Decade, New Rules of Engagement The year 2010 marked the beginning of a new decade as well as the start of a new and…
People often asked me how and why I named my company Seven Degrees Communications. Many people confuse the seven degrees with Six Degrees of Separation or the spin-off of that concept, the Six Degrees of Kevin Bacon. I hate to confuse people, but there was some logic to this similarity. Here is my story. I…
“Do you know that there’s still a chance for you. Cause there’s a spark in you. You just gotta ignite the light. And let it shine. Just own the night. Like the Fourth of July. Cause baby you’re a firework. Come on show ’em what you’re worth” – Lyrics from Katy Perry’s Firework. I love…
My first job out of college was working in the health insurance industry. I was a licensed broker working as a consultant. My job was to support brokers as an “expert.” The number one rule of this job was that it was okay to admit that I didn’t have the answer. It was a necessity…