There are many issues to consider when building an effective digital marketing strategy for your company. Using an approach that will help your organization “get found” on the internet is often a high priority for many organizations. However, the more one reads up on the topic of how to do this effectively, the more overwhelming it…
As a meeting facilitator, I often use a technique called Q-Storming to lead a discussion. This technique, from the Inquiry Institute is designed to get people to ask questions to solve a problem, rather than make statements. By asking questions, participants are able to open their thoughts wider and consider new ideas and angles. With…
In my Communications 2064 presentation, I have been talking a lot about what I call, Anticipatory Marketing. This is the concept, that marketers and product developers have been using to meet the needs of people before they ever know that they have a need. The late, great Steve Jobs once said “people don’t know what…
Yesterday I was giving a presentation on the concept of Social-Mobile-Local, fondly known as SoMoLo. During the session a woman in the back of room said “I’m not techie so I don’t know where to start.” My reply to her was simple…you don’t need to be a techie to buy tech. In fact, I probably…
Full Disclosure. Jeff Greene is a friend and someone who helped me launch Seven Degrees back in 2009. That said, my review of his book could be biased. You should read it anyway. Jeff is a speaker. I’ve hired him to speak for meetings that I have planned and trust me, he made me look…