Social Media is a Part of Your Marketing Plan

June 17, 2013

Raise your hand if you have a marketing plan and social media plan. It’s OK, you are not alone. I have spent a lot of time lately chatting with people who are still struggling to incorporate social media into their organizations. Things that I commonly hear are: “We don’t have time for social media;” “We…

Why Interns are a Win-Win

April 10, 2013

When I was in college I interned at a PR/Advertising agency who focused on the hospitality market. I worked on radio promotions and FAM tours.  This experience helped me to get my first real job as I wouldn’t have had any experience without it. I worked 15 hours a week for a full semester without…

What Netflix and Meetings Have in Common.

April 4, 2013

Last night I finished watching the Netflix original series, House of Cards starring Kevin Spacey which is a show about dirty Washington politics. It’s a bit addicting especially for a Kevin Spacey fan.  I watched the 13 episode series in three sittings which is typical for anyone who was sucked into the drama.  I couldn’t…

Seven Ideas for Creating a Social CRM Program.

December 14, 2012

This week I led a discussion for the Association for Accounting Marketing (AAM) on the topic of Social CRM.  Having worked with accounting firm marketers and having been one myself, I know that three of the topic challenges that they face are: CRM Social Media Content Generation So you can imagine how difficult it is…

Why I Love the Band Train: Lessons in Engagement

August 31, 2012

Three summers ago I saw Train for the first time when they opened for John Mayer. I was familiar with the band and have very clear memories of loudly singing their 1998 hit, Meet Virginia, driving in my car.  At the time, I wasn’t a fan, per se, but I liked their music.  That all…