I think that I have finally figured out the secret to marketing. Ready? OK, here it is: Not all marketing is created equal. Yes, that’s right, the way that you market tires is not the same as the way that you market cookies and is not the way that you market accounting services. The way…
Last week while watching Julia Roberts travel all around the world based on the advice of a guru in the movie, Eat, Pray, Love, I couldn’t help but smile to myself. Guru. It’s a term I see almost everyday as I comb the social media universe. While the term guru has roots in Hinduism, Western…
Today marks one year since I began a fitness regimen. I set a goal to lose 72 pounds, give or take. For the first six months I was diligent. I went to the gym five – six days a week and was very aware of everything that I ate. I weighed myself often. I celebrated…
Yesterday, during lunch with my friend Tracy, We discussed hiring and firing clients. She told me that she was recently speaking to someone and asked her friend what she looked for in a potential client. Her colleague responded with one word: KINDNESS. We both thought this was pretty profound. She didn’t give a company size,…
My youngest daughter watches this really annoying show about a bear, Agent Oso. He solves all problems in just three special steps. Well, today my good friend that I admire greatly, Paul Salinger, wrote an excellent blog post on how Digging for Gold is Like Event Planning. As the Marketing VP responsible for the world’s…