Marketing

Reaching Out.

March 25, 2011

Today I learned that my neighbor passed away. She lived across the hall from me for seven years. I spoke to her twice. Twice.  I don’t even know what her name was. She was an older woman who kept to herself.  I felt sad that I never said more than a few words to her.…

Experiences.

March 24, 2011

On Sunday I got a tattoo. It was my first. It’s on my foot. It’s a roman numeral seven. I decided a few months ago that I wanted one at some time in the future. I wasn’t really sure what I was waiting for.  On Sunday, I decided that the time was now. You see,…

Are You a Resource?

March 17, 2011

I met my friends Melissa and Frannie at the gym. Last night while we were at dinner, they shared with me that when they first met me, they wanted to be my friend because I was resourceful. I told them that they could buy boxing gloves on Amazon, where to find the best treats at Costco…

Thinking Outside of Our Little Worlds.

March 10, 2011

There are three basic professional worlds that I live in: Professional Services/Accounting; Events/Association; and Social Media/Technology. For the most part, the people who I meet in these worlds don’t intersect all that often. There is some cross-over, but in general, I have daily exposure to people that all have very different values and different perspectives.…

How to Market to People Not Like You: A Book Review

March 5, 2011

True confession: This is my first grown-up book review. I was honored when my friend Kelly McDonald asked me to read and review her new book, How to Market to People Not Like You. I first met Kelly through a mutual friend and heard her speak at a conference that I was attending. I have…

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