Relationship Building

How Not to Appreciate Customers.

April 19, 2012

I have been going to the same gym for two years.  The gym is privately-owned and not part of a national chain. When I first moved into my condo over eight years ago, I walked into the gym and looked into joining. I felt very pressured to join by the salesperson and quickly walked out. …

Ide(as) of March. How Not To Be A Brutus.

March 15, 2012

March 15. The infamous Ides of March when Brutus murdered Caesar. The day known for betrayal. Yes, I read the play in high school (yeah I also saw the George Clooney/Ryan Gosling movie too).  Despite the warnings that Shakespeare provided, I have always been a overly trusting, both personally and professionally.  I’m not naive, mind…

It’s A Small, Small World: Building Relationships Without Borders.

March 12, 2012

This is my first post in several weeks traveling so forgive me if I am a bit rusty. Two weeks ago, after a quick stop to speak about Creative Sponsorships at Event Solutions Idea Factory in Las Vegas, I boarded a flight to Australia to visit my sister, who recently relocated there. When I arrived…

SERIOUSLY? “Social Optimization”? Like, really seriously?

August 26, 2011

Soooo, a few weeks ago, while spending a quiet evening with my WordPress dashboard, I almost choked on my lovely IPA when I came across the section on Social Optimization. In the infinite wisdom of those social media experts who’ve helped thousands chase their social media KPI, or Key Popularity Indicators (man I love this…

Why Do We Volunteer?

May 5, 2011

I think about volunteering a lot. I have volunteered since middle school. I was always involved in community events. In the past, I have served as President of my local Kiwanis club and struggled to get others to chip in and serve. I’ve been employed by an association where my job was working with volunteers…