Oooo, I just finished a super awesome book! If you’re a book reader like me, you know that there is no greater internal conflict than completing a book you adore. On the one hand, you’ve peaked with the apex and gracefully skated through the fall before a final love affair with the denouement. But you…
On Friday I had cocktails with Gabrielle Zevin. Gabrielle is a high school friend and a successful author. Gabi, as she was known in our younger days, was in most of my English classes in school. I am not generally an envious person, but I often wished that I had her gift for writing. In…
Last week at EventCamp Twin Cities, I delivered a 6 minute Pecha Kucha session on the topic of Using Social Media for B2B Marketing. In the short presentation, I told a story about my friend Tim. Recently I received a call from Tim asking me how he could use social media to support his sales…
Soooo, a few weeks ago, while spending a quiet evening with my WordPress dashboard, I almost choked on my lovely IPA when I came across the section on Social Optimization. In the infinite wisdom of those social media experts who’ve helped thousands chase their social media KPI, or Key Popularity Indicators (man I love this…
I think that I have finally figured out the secret to marketing. Ready? OK, here it is: Not all marketing is created equal. Yes, that’s right, the way that you market tires is not the same as the way that you market cookies and is not the way that you market accounting services. The way…