I woke up with the Jimmy Buffet song Changes in Latitude, Changes in Attitude going through my head this morning. I think I heard it on the radio over the weekend. It got me thinking about attitude. It also got me thinking about lying on the beach drinking a margarita, but that might be a…
True confession: This is my first grown-up book review. I was honored when my friend Kelly McDonald asked me to read and review her new book, How to Market to People Not Like You. I first met Kelly through a mutual friend and heard her speak at a conference that I was attending. I have…
Yesterday I had lunch with a friend who has been struggling with social media buy-in. She is getting a lot of resistance in her company and upper management doesn’t see the value. As I thought about techniques that she could use to convince her company that social media is not the devil, it occurred to…
People often asked me how and why I named my company Seven Degrees Communications. Many people confuse the seven degrees with Six Degrees of Separation or the spin-off of that concept, the Six Degrees of Kevin Bacon. I hate to confuse people, but there was some logic to this similarity. Here is my story. I…
“Do you know that there’s still a chance for you. Cause there’s a spark in you. You just gotta ignite the light. And let it shine. Just own the night. Like the Fourth of July. Cause baby you’re a firework. Come on show ’em what you’re worth” – Lyrics from Katy Perry’s Firework. I love…