Jessica Levin

Beta is Not an Excuse to Make a Poor Product: Lessons Learned from Google+

November 8, 2011

This week Google rolled out pages for Google+. A mad rush to register pages has been happening since the announcement. However, as soon as social media enthusiasts began creating pages they noticed major flaws in the service. For example, companies cannot assign administrative right to the page so for the time being, one person owns…

Measuring Business Instead of Klout.

October 27, 2011

Klout is an online tool for measuring social influence. It measures how many people you reach through your online, social media driven communications. In the last week, Klout made a few changes to it’s free service and it has made a lot of people unhappy because their Klout scores have dropped. Here are some thoughts…

wandering Aimlessly: key to Innovation?

October 24, 2011

When I was a kid, my older brother used to have this die hard aversion to starting the car unless we knew precisely where we were headed. We always joked about his phobia of  “Wandering Aimlessly”. And, for most of us, when we wake up on a Monday or close down shop for a Friday,…

How to Use Google Alerts.

October 13, 2011

If you are using Google Alerts already then you can stop reading. Congratulations. You have discovered the easiest and cheapest (it’s free) social media monitoring tool around.   If you aren’t using it, you are missing out. I rarely post negative comments about companies, however, in this post, I commented about United Airlines lack of customer…

You Are They.

October 12, 2011

I started to write this post several days ago and paused.  When Pam Atherton asked me for a thought on business during my interview last week on A Closer Look, I told her that one of my biggest pet peeves is when people say “they need to do something about that.”  My response to that…

Archives