Jessica Levin

What’s Your Land Down Under?

November 22, 2011

Today, my little sister Tiffany is doing something that most people wouldn’t have the guts to do. She is moving 10,355 miles from New York to Melbourne, Australia. The story goes that she met a nice boy from a nice family and true love prevailed. So this afternoon, with no job and no friends, she…

Reviewing Your Social Media and Business Development Goals.

November 21, 2011

“You are never too old to set another goal or to dream a new dream.” – C.S. Lewis Can you believe it? In the U.S., we are getting ready to celebrate Thanksgiving and we only have forty days left in 2011.  I am in the process of building my goals for 2012 while reflecting on…

Shakin’ Events Up: Are Attendees Ready?

November 18, 2011

I have a confession.  I hate sitting in conference educational sessions. Well not all sessions. Mostly I don’t like the sessions where there is a presenter droning on for an hour. I tune out. People tune out.  When Midori and I present we try and build interactive sessions that present educational content in an interactive…

Beta is Not an Excuse to Make a Poor Product: Lessons Learned from Google+

November 8, 2011

This week Google rolled out pages for Google+. A mad rush to register pages has been happening since the announcement. However, as soon as social media enthusiasts began creating pages they noticed major flaws in the service. For example, companies cannot assign administrative right to the page so for the time being, one person owns…

Measuring Business Instead of Klout.

October 27, 2011

Klout is an online tool for measuring social influence. It measures how many people you reach through your online, social media driven communications. In the last week, Klout made a few changes to it’s free service and it has made a lot of people unhappy because their Klout scores have dropped. Here are some thoughts…

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