Charles Caleb Colton, an eccentric English writer once said that “imitation is the sincerest form of flattery.” Well let me tell you, I have seen a ton of flattery going on in the last few weeks. I may have mentioned this in previous posts, but when my friend, Andrew Rose, presents, he always ends with…
Let’s face it, events often include and count on adult beverages to add to some of the “wow factor” that attendees seek and planners hope to achieve. While it may not always be “PC” to focus on alcohol as a form of entertainment, creative cocktails can certainly add an interesting dynamic to any event. Last…
Caught in my usual post-conference blues (here’s my fun little post about how to cope) after a joyful, fulfilling and invigorating four days at the annual World Education Congress of Meeting Professionals International, I started thinking about the funny stories, silly behaviour and total immersion in the educational experience that leave me feeling so down…
I think that I have finally figured out the secret to marketing. Ready? OK, here it is: Not all marketing is created equal. Yes, that’s right, the way that you market tires is not the same as the way that you market cookies and is not the way that you market accounting services. The way…
Dear Facebook, Twitter, LinkedIn, Google, FourSquare and anyone else dabbling or fully-invested in the social technology game. Listen Up! My iPhone is now out of space because I have too many apps. I’m spending more time learning about yet another new tool and pondering whether it’s the right choice for me and my clients. I…