Marketing

Reviewing Your Social Media and Business Development Goals.

November 21, 2011

“You are never too old to set another goal or to dream a new dream.” – C.S. Lewis Can you believe it? In the U.S., we are getting ready to celebrate Thanksgiving and we only have forty days left in 2011.  I am in the process of building my goals for 2012 while reflecting on…

Beta is Not an Excuse to Make a Poor Product: Lessons Learned from Google+

November 8, 2011

This week Google rolled out pages for Google+. A mad rush to register pages has been happening since the announcement. However, as soon as social media enthusiasts began creating pages they noticed major flaws in the service. For example, companies cannot assign administrative right to the page so for the time being, one person owns…

Measuring Business Instead of Klout.

October 27, 2011

Klout is an online tool for measuring social influence. It measures how many people you reach through your online, social media driven communications. In the last week, Klout made a few changes to it’s free service and it has made a lot of people unhappy because their Klout scores have dropped. Here are some thoughts…

How to Use Google Alerts.

October 13, 2011

If you are using Google Alerts already then you can stop reading. Congratulations. You have discovered the easiest and cheapest (it’s free) social media monitoring tool around.   If you aren’t using it, you are missing out. I rarely post negative comments about companies, however, in this post, I commented about United Airlines lack of customer…

How to Create an Experience on the Fly.

October 1, 2011

Today was an interesting day.  After a great few days in Big Sky, MT,  it was time to head back to the East Coast.  After sitting at Bozeman airport with my friends, who were begging me to stay a few days more, I sadly said goodbye and walked through airport security.  As I arrived at…

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