Social Technology

Seven Ideas for Creating a Social CRM Program.

December 14, 2012

This week I led a discussion for the Association for Accounting Marketing (AAM) on the topic of Social CRM.  Having worked with accounting firm marketers and having been one myself, I know that three of the topic challenges that they face are: CRM Social Media Content Generation So you can imagine how difficult it is…

Creating Special Moments Through Social Listening

August 18, 2012

Last week I attended ASAE’s Annual Meeting in Dallas, TX.  This meeting brought about 6000 associations executives to this conference which had events in multiple venues around Dallas. While I was participating in the Twitter stream, I stumbled into a discussion with ASAE’s community manager, Mandy Stahl (@MandyStahl), about how it’s always cold in convention…

Four Years on Twitter: How It’s Changed Me and My Life

July 8, 2012

Well here it is again, July 9th. The day, when four years ago, I embarked on a journey that would take me to places that I never dreamed of. It seems sort of silly to say. I mean, I’m just talking about a social network.  How is it possible that a simple, 140-character driven online…

Why you need to plan social media.

May 29, 2012

At one point in time, I blogged daily and tweeted my fair share too. The last few days it has come to my attention that I have become a certified slacker when it comes to my social media activity. For me and my business, social media is a key marketing component. Yet, here I am…

Ide(as) of March. How Not To Be A Brutus.

March 15, 2012

March 15. The infamous Ides of March when Brutus murdered Caesar. The day known for betrayal. Yes, I read the play in high school (yeah I also saw the George Clooney/Ryan Gosling movie too).  Despite the warnings that Shakespeare provided, I have always been a overly trusting, both personally and professionally.  I’m not naive, mind…