This week I led a discussion for the Association for Accounting Marketing (AAM) on the topic of Social CRM. Having worked with accounting firm marketers and having been one myself, I know that three of the topic challenges that they face are: CRM Social Media Content Generation So you can imagine how difficult it is…
Last week I attended ASAE’s Annual Meeting in Dallas, TX. This meeting brought about 6000 associations executives to this conference which had events in multiple venues around Dallas. While I was participating in the Twitter stream, I stumbled into a discussion with ASAE’s community manager, Mandy Stahl (@MandyStahl), about how it’s always cold in convention…
Well here it is again, July 9th. The day, when four years ago, I embarked on a journey that would take me to places that I never dreamed of. It seems sort of silly to say. I mean, I’m just talking about a social network. How is it possible that a simple, 140-character driven online…
At one point in time, I blogged daily and tweeted my fair share too. The last few days it has come to my attention that I have become a certified slacker when it comes to my social media activity. For me and my business, social media is a key marketing component. Yet, here I am…
March 15. The infamous Ides of March when Brutus murdered Caesar. The day known for betrayal. Yes, I read the play in high school (yeah I also saw the George Clooney/Ryan Gosling movie too). Despite the warnings that Shakespeare provided, I have always been a overly trusting, both personally and professionally. I’m not naive, mind…