Social Technology

Why Using Social Media is Like Going to the Gym.

March 4, 2011

Yesterday I had lunch with a friend who has been struggling with social media buy-in. She is getting a lot of resistance in her company and upper management doesn’t see the value. As I thought about techniques that she could use to convince her company that social media is not the devil, it occurred to…

The New Rules of Engagement

March 3, 2011

This post originally appeared in an E-book, whats-next-in-events-free-ebook that was produced by Ready2Spark. Read the book if you have time. It has some great insight from some amazing thought leaders. New Decade, New Rules of Engagement The year 2010 marked the beginning of a new decade as well as the start of a new and…

First Impressions Online and In Real-life

February 18, 2011

In the last few weeks I have been thinking about first impressions. I know that when I meet people in-person that I am sometimes very quiet. It’s not because I am shy or that I don’t want to meet them, but it is because I am processing the experience. I am listening. I am trying…

When Worlds Collide

September 6, 2010

Every time I speak on the topic of using social media to create relationships, someone, inevitably, asks about the separation between church and state or keeping personal and business contacts separate.

I Always Feel Like Somebody’s Watching Me…

May 23, 2010

For those of us that live in a social media-driven world, we might feel like Rockwell in the 1984 hit, Somebody’s Watching Me. Between status updates on Facebook, check-ins on Foursquare and Gowalla and location-based tweets, our lives are everywhere.