Our Top Takeaways of Ann Handley’s Everybody Writes With vocabulary, grammar, and organization in mind, the thought of writing can be, well, daunting. From a simple tweet to an email, writing is a task we face on an everyday basis. So instead of finding ways to escape this skill, why don’t we strengthen our writing muscle? How…
There are many buzzwords that marketing professionals are faced with during their day-to-day activities. In the world of digital marketing there is a seemingly endless supply of them. However, amidst all the noise there are important terms that require our attention and deeper understanding. One of those terms is content marketing. Not only is it…
There are many issues to consider when building an effective digital marketing strategy for your company. Using an approach that will help your organization “get found” on the internet is often a high priority for many organizations. However, the more one reads up on the topic of how to do this effectively, the more overwhelming it…
As a meeting facilitator, I often use a technique called Q-Storming to lead a discussion. This technique, from the Inquiry Institute is designed to get people to ask questions to solve a problem, rather than make statements. By asking questions, participants are able to open their thoughts wider and consider new ideas and angles. With…
Yesterday I had the honor of attending the Mashable Social Good Summit. The conference is described as “a two-day conference examining the impact of technology and new media on social good initiatives around the world. Held during UN Week from September 21-22, the Social Good Summit unites a dynamic community of global leaders and grassroots…