I have a lot of clients who are waiting for the perfect time to make their websites mobile-friendly. As much as they know that they need to do it, they just aren’t ready to make the change. To be honest, even the 7DC site didn’t look great on mobile devices until we redesigned our…
This post was written by Stacy Hanas, Marketing Assistant at Seven Degrees Communications. If you can be anything in a world where stereotypes were non-existent, what would you be? An astronaut? A firefighter? A hairdresser? Unfortunately we live in a society that naturally associates a career with a specific gender, social class, and ethnicity. Former…
In my Communications 2064 presentation, I have been talking a lot about what I call, Anticipatory Marketing. This is the concept, that marketers and product developers have been using to meet the needs of people before they ever know that they have a need. The late, great Steve Jobs once said “people don’t know what…
What do you want to be when you grow up? It’s a question I often ask to my clients. Sometimes I ask an individuals who is trying to figure out their role in their company. Other times it is helping an organization define who and what they want to be to their clients. I find…
I’m lucky. I had the chance, early in my career, to witness the concept of “pay it forward” in action. My mentors demonstrated how to be a resource; how to be the person someone calls when they need to know where to buy tires. Since then, I have incorporated the lessons that I learned into…