Jessica Levin

Meeting Interrupted? Communicating Why We Use Technology.

February 20, 2012

Last week, while I was sitting and waiting for a flight, I noticed the laptop of the woman sitting next to me. On the front of it (so that onlookers could see) was a big sticker that said “I’m taking electronic notes using Evernote.”  I was so curious about this tag, and glanced at it…

Social Media and #TheGrammys

February 13, 2012

Often, when we speak to clients, they want solid examples of how social media and events work together. Last night, The Grammys provided an excellent case study of how audiences interact with each other and how they share their opinions and feedback.  Without even tuning in, anyone watching the Twitter stream or reading Facebook  was…

Put Social Media Down and Meet People.

February 3, 2012

I just got home from lunch with my friend Jeff who I met through…social media. Jeff connected with me several months ago through an industry hashtag and suggested that we meet. Actually, he suggested that we have a tweetup which ended up being just us. We quickly became friends and I always enjoy his insight…

Using Pinterest for Events

January 30, 2012

Warning: Pinterest is addictive. Pinterest is the latest social networking site to become mainstream.  Similar to a bulletin board which you might have hanging at home or in the office, Pinterest allows you to digitally pin items that you like to online boards and share them with your followers.  Pinterest connects to Facebook to make…

Super Bowl Your Event Marketing Efforts.

January 25, 2012

Here in New Jersey, there is a a lot of excitement in the air as The Giants prepare for SuperBowl XLVI. Other than some debate about whether they are the New York Giants or the New Jersey Giants, there is no doubt that the Tri-State is hoping for a win from Big Blue.  At the…

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