Marketing

Personalization: General Manager Edition

August 21, 2012

Midori and I recently had the honor of facilitating several event technology sessions at Experient’s E4 conference.  It just happened to be located at the Sheraton Waikiki in beautiful Hawaii.   Upon arrival at the hotel, we were given brown paper bags and told that this was our amenity bag.  The word “makana” which is…

Celebrating Three Years of Grateful.

May 2, 2012

Today Seven Degrees celebrates three years of business.  The story goes that I had a client so I needed a company and the company was born.  When I look back at the ups and downs and the lessons that I have learned, there are so many things that my readers might benefit from knowing. I…

If I were in Sales…

April 26, 2012

I’m not a sales women per se. Sure, as a small business owner I market, I sell, I do the work, I keep the books and I wash the dirty dishes.  However, I would never really consider myself in sales. I am a relationship builder and develop business with that strategy. That said, I buy…

How Not to Appreciate Customers.

April 19, 2012

I have been going to the same gym for two years.  The gym is privately-owned and not part of a national chain. When I first moved into my condo over eight years ago, I walked into the gym and looked into joining. I felt very pressured to join by the salesperson and quickly walked out. …

Your Time Is Valuable. An Easy Way to Charge For It.

February 21, 2012

Can I pick your brain for a few minutes? I’d love to buy you a cup of coffee and get your opinion on something. Would you mind showing me how to use FacebookTwitterLinkedIn? Have you heard this line before? We’ve all done it.  We have all asked an expert for free advice.  I know some…

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