Jessica Levin

Shakin’ Events Up: Are Attendees Ready?

November 18, 2011

I have a confession.  I hate sitting in conference educational sessions. Well not all sessions. Mostly I don’t like the sessions where there is a presenter droning on for an hour. I tune out. People tune out.  When Midori and I present we try and build interactive sessions that present educational content in an interactive…

Beta is Not an Excuse to Make a Poor Product: Lessons Learned from Google+

November 8, 2011

This week Google rolled out pages for Google+. A mad rush to register pages has been happening since the announcement. However, as soon as social media enthusiasts began creating pages they noticed major flaws in the service. For example, companies cannot assign administrative right to the page so for the time being, one person owns…

Measuring Business Instead of Klout.

October 27, 2011

Klout is an online tool for measuring social influence. It measures how many people you reach through your online, social media driven communications. In the last week, Klout made a few changes to it’s free service and it has made a lot of people unhappy because their Klout scores have dropped. Here are some thoughts…

wandering Aimlessly: key to Innovation?

October 24, 2011

When I was a kid, my older brother used to have this die hard aversion to starting the car unless we knew precisely where we were headed. We always joked about his phobia of  “Wandering Aimlessly”. And, for most of us, when we wake up on a Monday or close down shop for a Friday,…

How to Use Google Alerts.

October 13, 2011

If you are using Google Alerts already then you can stop reading. Congratulations. You have discovered the easiest and cheapest (it’s free) social media monitoring tool around.   If you aren’t using it, you are missing out. I rarely post negative comments about companies, however, in this post, I commented about United Airlines lack of customer…

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