Every time I speak on the topic of using social media to create relationships, someone, inevitably, asks about the separation between church and state or keeping personal and business contacts separate.
Last night at a July 4th BBQ, a group of guests were discussing technology. I listened as one enthusiastic party-goer explained a number of tools to an interested, but much less informed friend. I was partially listening as I heard the conversation move to the topic of Dropbox. I quickly whipped out my Droid and demonstrated what the other person had been trying to explain for the last five-minutes.
On Friday I spoke to the NJPSMG group about emerging technologies. The session was basically about the cool tools that use in my daily routine and some that I want to try. My co-presenter, Lisa Kanda, introduced me to a few new ones as well.
For those of us that live in a social media-driven world, we might feel like Rockwell in the 1984 hit, Somebody’s Watching Me. Between status updates on Facebook, check-ins on Foursquare and Gowalla and location-based tweets, our lives are everywhere.
If you are like many marketers or event professionals, you are considering adding new media tools to your communication mix. While you have the best intentions, the reaction from management might be “you want to do what?”