I think that I have finally figured out the secret to marketing. Ready? OK, here it is: Not all marketing is created equal. Yes, that’s right, the way that you market tires is not the same as the way that you market cookies and is not the way that you market accounting services. The way…
Dear Facebook, Twitter, LinkedIn, Google, FourSquare and anyone else dabbling or fully-invested in the social technology game. Listen Up! My iPhone is now out of space because I have too many apps. I’m spending more time learning about yet another new tool and pondering whether it’s the right choice for me and my clients. I…
In the last few weeks I have heard some horror stories from companies who hired a social media maven gone bad. I thought it would be fun to poke fun at some of the abundance of experts in this Sunday night list. Feel free to add your comments based on your own experiences or stories…
Webinars. They are seminars online. Or at least that’s an easy way to describe them. They are great marketing tools and a great way to provide education and training. I have produced many webinars and as a speaker I have used many platforms supplied by various organizations who have hired me. So when my friend…
If you have ever read my blog or heard me speak, you probably already know that I am very much in favor of using social network to develop personal relationships with business contacts. I believe in the human factor. I believe in letting clients know that I just baked cookies and then sharing the recipe…